Digital Advertising Specifications

Website - life.spectator.co.uk

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TOP BILLBOARD

Dimensions (width x height in pixels):	1140x250 for desktop 728x90 for tablet devices 320x50 for mobile devices
Formats:	gif, jpg, png, HTML, HTML5, Rich Media Note: All Flash creatives should be converted to HTML5
Max File Size:	40K
Animation Time Limit:	15 Seconds
Loop Limit:	3 loops, 15 seconds each
Link:	Linking URL is required on creative submission
Materials Deadline:	gif, jpg, png Two business days prior to launch HTML, HTML5, Rich Media Five business days prior to launch

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INLINE BILLBOARD

Dimensions (width x height in pixels):	970x250 for desktop 728x90 for tablet devices 320x50 for mobile devices
Formats:	gif, jpg, png, HTML, HTML5, Rich Media Note: All Flash creatives should be converted to HTML5
Max File Size:	40K
Animation Time Limit:	15 Seconds
Loop Limit:	3 loops, 15 seconds each
Link:	Linking URL is required on creative submission
Materials Deadline:	gif, jpg, png Two business days prior to launch HTML, HTML5, Rich Media Five business days prior to launch

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MPU

Dimensions (width x height in pixels):	300x250 for desktop, tablet and mobile devices
Formats:	gif, jpg, png, HTML, HTML5, Rich Media Note: All Flash creatives should be converted to HTML5
Max File Size:	40K
Animation Time Limit:	15 Seconds
Loop Limit:	3 loops, 15 seconds each
Link:	Linking URL is required on creative submission
Materials Deadline:	gif, jpg, png Two business days prior to launch HTML, HTML5, Rich Media Five business days prior to launch

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SKIN

Dimensions (width x height in pixels):	1920x1080 for desktop only    Middle (1200 pixels) must be blank (white or transparent only)    Safety area 120 pixels wide, innermost on each side and 700 pixels from top (any important branding, logos, images or messages outside this area is not recommended)
Formats:	gif, jpg, png
Max File Size:	150K
Animation:	Not allowed
Link:	Linking URL is required on creative submission
Materials Deadline:	gif, jpg, png Two business days prior to launch

Skins will only show on desktop screens bigger than 1300 pixels wide

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STANDARD HOME PAGE TAKEOVER AND SECTION TAKEOVER

Standard home page takeovers and section takeovers are special sections and can be filled with a combination of standard formats:

Desktop:	1 x Skin 1 x Top Billboard (1140x250) for top ad unit 1 x Inline Billboard (970x2500) for inline ad unit(s) 1 x MPU (300x250)
Tablet:	1 x Leaderboard (728x90) for top and inline ad units 1 x MPU (300x250)
Mobile:	1 x Smartphone banner (320x50) for top and inline ad units 1 x MPU (300x250)

Please refer to individual ad unit specifications for more information and guidelines.

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SPONSORED ARTICLE

Description

Connect your company’s voice to our community
You provide the story, we provide the platform. Publish one article and gain immediate exposure to an audience looking for new ideas and industry expertise. Your content will be marked as sponsored and include your branding. Align with our editorial and start driving awareness.

Article Guidelines

SUBMISSION & FORMAT SPECIFICATIONS FOR SPONSORED ARTICLES

• Submissions should be at least 500 words
• Submit using Microsoft Word .doc or .docx format
• File your submission to the program manager assigned to you
• Headline should be 50 characters maximum
• Provide a brief summary of your article: 30-40 words
• Author name and biography (30-40 words max) are optional. No headshot is required
• Images can be included in the article at a maximum resolution of 730 pixels wide. The best approach is to send images at the size you’d like them to be seen on the site, given that width limit. We prefer .jpg or .png file types
• A short caption text can accompany images
• Corporate logo for branding within the article. We accept jpg, png, gif, eps formats.
• Links to videos on official company YouTube accounts or official websites are fine. (We cannot embed videos within the article, however.)

Includes roadblock and traffic drivers*

See a live example

See Best Practices

ROADBLOCK

Ad units:	Top Billboard (for desktop), Leaderboard (for tablets) and Smartphone Banner (for mobile devices) MPU
Formats:	gif, jpg, png, HTML, HTML5, Rich Media Note: All Flash creatives should be converted to HTML5
Max File Size:	40K
Animation Time Limit:	15 Seconds
Loop Limit:	3 loops, 15 seconds each
Link:	Linking URL is required on creative submission
Materials Deadline:	gif, jpg, png Two business days prior to launch HTML, HTML5, Rich Media Five business days prior to launch

TRAFFIC DRIVERS

Ad units:	Top Billboard (for desktop), Leaderboard (for tablets) and Smartphone Banner (for mobile devices) MPU
Formats:	gif, jpg, png, HTML, HTML5, Rich Media Note: All Flash creatives should be converted to HTML5
Max File Size:	40K
Animation Time Limit:	15 Seconds
Loop Limit:	3 loops, 15 seconds each
Link:	Linking to the sponsored article (URL will be provided)
Materials Deadline:	gif, jpg, png Two business days prior to launch HTML, HTML5, Rich Media Five business days prior to launch

*Duration of traffic drivers to be confirmed with account manager

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SPONSORED HUB

Description

Maximise your presence
Advertisers who plan to provide regular sponsored articles (minimum of 5) can gain maximum exposure by having them hosted on a dedicated hub page that can be branded and contain additional content/information about the sponsor.

Includes roadblock and traffic drivers*

See a live example

See Best Practices

ROADBLOCK

Ad units:	Top Billboard and Inline Billboard (for desktop), Leaderboard (for tablets) and Smartphone Banner (for mobile devices) MPU
Formats:	gif, jpg, png, HTML, HTML5, Rich Media Note: All Flash creatives should be converted to HTML5
Max File Size:	40K
Animation Time Limit:	15 Seconds
Loop Limit:	3 loops, 15 seconds each
Link:	Linking URL is required on creative submission
Materials Deadline:	gif, jpg, png Two business days prior to launch HTML, HTML5, Rich Media Five business days prior to launch

TRAFFIC DRIVERS

Ad units:	Top Billboard (for desktop), Leaderboard (for tablets) and Smartphone Banner (for mobile devices) MPU
Formats:	gif, jpg, png, HTML, HTML5, Rich Media Note: All Flash creatives should be converted to HTML5
Max File Size:	40K
Animation Time Limit:	15 Seconds
Loop Limit:	3 loops, 15 seconds each
Link:	Linking to the sponsored article (URL will be provided)
Materials Deadline:	gif, jpg, png Two business days prior to launch HTML, HTML5, Rich Media Five business days prior to launch

*Duration of traffic drivers to be confirmed with account manager

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NEWSLETTERS:

Spectator Life

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BANNER

Dimensions (width x height in pixels):	710x130 For display on desktop/tablet devices 500x225 For display on mobile devices
Formats:	gif, jpg, png
Max File Size:	40K
Animation Time Limit:	15 Seconds, however animation not recommended for newsletter banners. First frame should contain full message in the event that banner does not animate
Loop Limit:	3 loops, 15 seconds each
Link:	Linking URL is required on creative submission
Materials Deadline:	gif, jpg, png Two business days prior to launch