Click here to download a PDF version of these specifications
CREATIVE DEADLINES
(receipt of all final assets – sent as a zip file/online transfer)
Simple image (gif, jpg, png) Standard/simple rich media creative Complex rich media creative |
2 business days prior to launch 5 business days prior to launch 10 business days prior to launch |
All display advertising on life.spectator.co.uk is served through Google Ad Manager
The Spectator reserves the right to remove any advertising that does not comply with our specifications, contravenes any of these guidelines or adversely affects the rendering of our site, other ad placements or user experience
AD COMPONENTS
All assets need to be loaded from the same domain name and host. This includes any JS,CSS or any other assets.
Cross domain file loading is not permitted.
Only one .html file should be used at the root of the file structure to start the advert i.e. index.html
Backup image should now be used for any browser which has either no Flash player plug-in installed or doesn’t support HTML 5 web standard.
THIRD PARTY
All assets must be third party hosted.
Tags must be SSL (HTTPS) & SafeFrame compliant.
RECOMMENDATIONS
To avoid/remove unnecessary jQuery calls; consider using Web API & Vanilla Javascript. Instead of providing a massive font file containing hundreds of icons/glyphs that you may or may not use, please consider loading only the characters required.
Minifying files makes a huge difference & can help improve performance. Please consider minifying HTML, CSS & JS using a suitable minifier of your choice.
Avoid animation effects that are CPU intensive.
Please follow HTML5 requirements for Ad Manager and ensure a valid click tag has been inserted in your HTML5 creative.
API restrictions We do not permit access to the following features of HTML5:
No use of Web-SQL Server database
No use of Web-Storage
No use to IndexDB
No use of WebSockets
No use of WebWorkers
No FileSystemAPI access
No Geolocation API
No use of Push API and Notification API
Dimensions (width x height in pixels): |
1140x250 for desktop 728x90 for tablet devices 320x50 for mobile devices |
Formats: |
gif, jpg, png, HTML, HTML5, Rich Media Note: All Flash creatives should be converted to HTML5 |
Max File Size: | 40K |
Animation Time Limit: | 15 Seconds |
Loop Limit: | 3 loops, 15 seconds each |
Link: | Linking URL is required on creative submission |
Materials Deadline: |
gif, jpg, png Two business days prior to launch HTML, HTML5, Rich Media Five business days prior to launch |
Dimensions (width x height in pixels): |
970x250 for desktop 728x90 for tablet devices 320x50 for mobile devices |
Formats: |
gif, jpg, png, HTML, HTML5, Rich Media Note: All Flash creatives should be converted to HTML5 |
Max File Size: | 40K |
Animation Time Limit: | 15 Seconds |
Loop Limit: | 3 loops, 15 seconds each |
Link: | Linking URL is required on creative submission |
Materials Deadline: |
gif, jpg, png Two business days prior to launch HTML, HTML5, Rich Media Five business days prior to launch |
Dimensions (width x height in pixels): | 300x250 for desktop, tablet and mobile devices |
Formats: |
gif, jpg, png, HTML, HTML5, Rich Media Note: All Flash creatives should be converted to HTML5 |
Max File Size: | 40K |
Animation Time Limit: | 15 Seconds |
Loop Limit: | 3 loops, 15 seconds each |
Link: | Linking URL is required on creative submission |
Materials Deadline: |
gif, jpg, png Two business days prior to launch HTML, HTML5, Rich Media Five business days prior to launch |
Dimensions (width x height in pixels): | 1920x1080 for desktop only Middle (1240 pixels) must be blank (white or transparent only) Safety area 120 pixels wide, innermost on each side and 350 pixels from top and 330 pixels from bottom (any important branding, logos, images or messages outside this area is not recommended) |
Formats: | gif, jpg, png |
Max File Size: | 150K |
Animation: | Not allowed |
Link: | Linking URL is required on creative submission |
Materials Deadline: | gif, jpg, png Two business days prior to launch |
Desktop: |
1 x Skin 1 x Top Billboard (1140x250) for top ad unit 1 x Inline Billboard (970x2500) for inline ad unit(s) 1 x MPU (300x250) |
Tablet: |
1 x Leaderboard (728x90) for top and inline ad units 1 x MPU (300x250) |
Mobile: |
1 x Smartphone banner (320x50) for top and inline ad units 1 x MPU (300x250) |
Ad units: |
Top Billboard (for desktop), Leaderboard (for tablets) and Smartphone Banner (for mobile devices) MPU |
Formats: |
gif, jpg, png, HTML, HTML5, Rich Media Note: All Flash creatives should be converted to HTML5 |
Max File Size: | 40K |
Animation Time Limit: | 15 Seconds |
Loop Limit: | 3 loops, 15 seconds each |
Link: | Linking URL is required on creative submission |
Materials Deadline: |
gif, jpg, png Two business days prior to launch HTML, HTML5, Rich Media Five business days prior to launch |
Ad units: |
Top Billboard (for desktop), Leaderboard (for tablets) and Smartphone Banner (for mobile devices) MPU |
Formats: |
gif, jpg, png, HTML, HTML5, Rich Media Note: All Flash creatives should be converted to HTML5 |
Max File Size: | 40K |
Animation Time Limit: | 15 Seconds |
Loop Limit: | 3 loops, 15 seconds each |
Link: | Linking to the sponsored article (URL will be provided) |
Materials Deadline: |
gif, jpg, png Two business days prior to launch HTML, HTML5, Rich Media Five business days prior to launch |
Ad units: |
Top Billboard and Inline Billboard (for desktop), Leaderboard (for tablets) and Smartphone Banner (for mobile devices) MPU |
Formats: |
gif, jpg, png, HTML, HTML5, Rich Media Note: All Flash creatives should be converted to HTML5 |
Max File Size: | 40K |
Animation Time Limit: | 15 Seconds |
Loop Limit: | 3 loops, 15 seconds each |
Link: | Linking URL is required on creative submission |
Materials Deadline: |
gif, jpg, png Two business days prior to launch HTML, HTML5, Rich Media Five business days prior to launch |
Ad units: |
Top Billboard (for desktop), Leaderboard (for tablets) and Smartphone Banner (for mobile devices) MPU |
Formats: |
gif, jpg, png, HTML, HTML5, Rich Media Note: All Flash creatives should be converted to HTML5 |
Max File Size: | 40K |
Animation Time Limit: | 15 Seconds |
Loop Limit: | 3 loops, 15 seconds each |
Link: | Linking to the sponsored article (URL will be provided) |
Materials Deadline: |
gif, jpg, png Two business days prior to launch HTML, HTML5, Rich Media Five business days prior to launch |
Dimensions (width x height in pixels): |
710x130 For display on desktop/tablet devices 500x225 For display on mobile devices |
Formats: | gif, jpg, png |
Max File Size: | 40K |
Animation Time Limit: | 15 Seconds, however animation not recommended for newsletter banners. First frame should contain full message in the event that banner does not animate |
Loop Limit: | 3 loops, 15 seconds each |
Link: | Linking URL is required on creative submission |
Materials Deadline: | gif, jpg, png Two business days prior to launch |