Rolex and the arts

    8 December 2016

    Since its inception at the beginning of the 20th century, Rolex has always encouraged individual excellence and the pursuit of perfection. Rolex makes a unique and lasting contribution to culture around the world.


    For more than 70 years, the annual New Year’s Concert of the Vienna Philharmonic, performed on the morning of 1 January, has mesmerized audiences with its sheer beauty and brilliance. Today, this musical symbol of hope and renewal to begin the year is broadcast live from Vienna’s Musikverein to millions of people in over 90 countries. Since 2009 Rolex has been an exclusive partner of this prestigious orchestra, and the Exclusive Sponsor of the New Year’s Concert.


    The Salzburg Festival – founded in 1920 – has established itself as one of the most prestigious of its kind, an event where the performing arts combine with leisure to create a unique experience. Its broad artistic programme brings together the world’s best conductors, stage directors, singers, musicians, actors and orchestras for incomparable performances in opera, drama and concerts. Rolex is proud to be Main Sponsor of the Festival since 2012.

    Whitsun Festival

    The Salzburg Whitsun Festival features an impressive repertoire
    of operas and concerts over the Whitsun week. This musical celebration
    is led by world-famous mezzo-soprano Cecilia Bartoli, who has been
    a Rolex Testimonee since 1994. Rolex is proud to be the Exclusive Sponsor of the Whitsun Festival as part of its long-standing commitment
    to artistic development worldwide.


    Built in the late 18th century, during the golden age of opera, Teatro alla Scala remains the epicentre of the operatic world. Performances here continue to transcend history and time. Sitting far above in the loggione, the audience today remains high in passion and opinion. However, everyone is in agreement on one thing: there is no other opera house in the world with the magic and enchantment of La Scala.


    Undeniable in sight and sound, it’s where the world’s greatest ballet, opera and orchestral performers bare their souls. Among them famed soprano Dame Kiri Te Kanawa, a Rolex Testimonee since 1976. Majestic. Inspiring. Every masterpiece performed there is a testament to art’s past and future. It serves as the hallowed ground of culture. Beauty and elegance for more than 300 years, this grand stage is ready for its next encore.

    The Metropolitan Opera

    The Metropolitan Opera, known as the Met, is one of the world’s leading cultural institutions. Located in the heart of New York City, it is a vibrant home for internationally renowned singers, conductors, composers, orchestra musicians, stage directors, designers, visual artists, choreographers and dancers. A performance at the Met – as mythical as it is historic –  is a true emblem of professional success, excellence and acclaim.

    Opéra National de Paris

    For three centuries, the Opéra has sought to blend tradition with modernity. France’s premier opera company is renowned for staging exceptional productions of the most demanding repertoire and of rarely heard works with the best artists. These original performances and the refined atmosphere attract hundreds of thousands of operagoers a year, and the Opéra National de Paris remains at the forefront of its art on the global stage.